Our purpose is to support and accelerate sustainability.

Purpose Actions

To achieve our purpose of accelerating sustainability, we will

  • Create sustainability awareness of products, services, initiatives, organisations, certifications, eco-labels, etc
  • Promote sustainable organisations by sharing information about their products, services and initiatives.
  • Recognise sustainable organization, individual and initiative’s contribution through awards and accolades.
  • Collaborate for sustainability with customers, suppliers, government organizations, not-for-profit organizations, NGOs, co-operatives and educational institutes.
  • Collaborate with competitors to promote sustainable initiatives, practices and activities.

Belief (Purpose – People – Planet- Prosperity - Pleasure)

Our purpose should help collaborate with people, who wish to protect the planet to deliver prosperity and pleasure.


  • Customer Focus
  • Sustainability
  • Collaboration
  • Care
  • Innovation
  • Humility
  • Simplicity
  • Intelligence
  • Dedication
  • Constant Learning
  • Set Benchmark
  • Relative Velocity


Our mission is to accelerate sustainability by promoting sustainable organisations, products, initiatives, practices, activities, etc.

Our Purpose Alignment

We admire following global organisations, and so we align our purpose and purpose actions with their principles:

  • United Nations Sustainable Development Goals – UN SDGs
  • UN Environment Programme
  • United Nations Human Rights Council
  • International Labour Organisation – ILO
  • International Standards Organisation – ISO
  • United Nations University
  • World Intellectual Property Organisation – WIPO
  • Inclusive Capitalism
  • SME Climate Hub
  • Learning for Sustainability SCOTLAND

Purpose Alignment with United Nations Sustainable Development Goals